For years I for my part have reckoned that our Ghanaian artistes need not worry their heads over earning a Grammy so as to be acknowledged in America and Europe rather focusing and making a conscious effort to ‘cultivate’ and ‘harvest’ loyal fans in at least 30 countries out of the 54 on the continent is the way to go.
Imagine Sarkodie, Samini, Shatta Wale, VVIP, Obour, Stonebwoy, 4×4, Efya, Mzvee, Mzbel, AK de Songstress, Kaakie, Amakye Dede, Lumba, Kojo Antwi, Rex Omar, Kwesi Oteng, Grace Ashy, Obaapa Christie, No Tribe and countless others being household names in say Sierra Leone, Gambia, Tanzania, Kenya, Zambia, Ethiopia, Congo, Togo and Somalia.
For so called managers of the Ghanaian artistes, the critical job is to make inroads in other countries such that the artistes’ music is played regularly on radio and television such that event organizers make contact to have those artistes headline shows far away from Ghana. By so doing the artistes stay relevant and make money at home and on the continent. With that Europe has no choice but to invite the artiste for shows and feature them on the charts.
This proposal might have been ignored but the recent Gabon experience might encourage managers to heed the plan. It appears Gabonese event organizers have found love for the Ghanaian acts.
In January, Kaakie was invited to perform in Gabon thanks to AFJ Productions and Airtel Gabon for the ‘Tous Derrière Les Pantheres’ (All Behind the Panthers) show. That show went well and then in September Shatta Wale and Guru as well as Ruff n Smooth had their invitation. It must be said that the love shown to our Ghanaian entertainers was massive indicating that when the right work is put in place language ought not be a barrier.
To say that Wale received perhaps the warmest reception in his career would be saying the gospel thanks to the huge crowd which welcomed and sustained him through his performance. Ras Deportee, a close ally of Shatta and Wale himself have opined that the Gabonese experience was fulfilling as they made good money and were shown some amazing love.
Sample Shatta’s performance here:
Enjoy the display by Guru in Gabon: